Creative Production Intensive

COO and product growth expert with 7+ years of experience across health & fitness, dating, social, entertainment, utilities, and edtech apps.

Scaled teams from startup to maturity, managing 100+ people and $20M+ in hands-on, profitable ad spend across Meta, Snapchat, TikTok, ASA, and Google. 

Speaker at Meta, Snapchat, AppGrowth, and App Promotion Summits, specializing in paid acquisition, product-led growth, and data-driven optimization of operations, retention, and monetization.

Managed $15M+ advertising monthly budgets and built growth strategies that scaled Gismart products to 450+ millions of downloads worldwide.

Developed high-performing web-to-app funnels, built a data-driven creative system, and led cross-functional teams to deliver predictable, measurable growth across major channels: Meta, TikTok, Google, and Applovin.

In Gismart Academy, Iryna teaches the practical marketing and leadership frameworks that actually work — from introducing core marketing principles to helping future managers build effective teams, make smarter decisions, and drive product impact.

Former Head of Growth at Gismart with over five years of experience building scalable growth systems across 8 different products.

Now the CEO of Luvly — one of the fastest-growing beauty & wellness apps with 1M+ active users in the past year. Featured in Vogue, Forbes, and 150+ publications.

In the first 45 days as CEO, rebuilt the team, doubled creative output, launched new funnels, and unlocked new winning growth concepts.

Kateryna Litvynchuk, CEO at FitMe — the leading business within the Gismart ecosystem and a fast-growing Health & Fitness app globally. 6 years of experience scaling B2C mobile products across different consumer niches.

Over the last 3 years, focused on building FitMe into a lovemark brand for millions around the world.

Grew from a junior marketer to Head of Creative & Production in 1.5 years, becoming a creative team lead at a top Ukrainian tech company at 21.

Built creative teams from scratch twice — scaling them from 0 to 20+ specialists, including designers, illustrators, copywriters, and more.

Currently leads a team of nearly 40 people responsible for producing creatives for all traffic channels across three different mobile apps.

I worked with unicorns and small startups with micro-teams over the past 10 years. I have an expertise with fitness, document management, social discovery and spirituality niches. Under my leadership, BlessedPath achieved 100k users and growing and scaled X20.

Head of Creative Production with 6+ years of experience in marketing across FMCG and digital.

Grew from UA Manager to leading creative teams, building scalable, performance-driven creative processes.

Specialized in profitable web2web funnels - every funnel launched achieved unit economics.

Led cross-functional teams across product, UA, creative, and development and owned the full funnel cycle: creative, UA, monetization, analytics/attribution, payments.

Lectured at Superludi School and the Visa & PrivatBank entrepreneurship program.

Started in SMM and transitioned into Creative Marketing, launching a successful new stream and reaching a middle-level role within one year.

Built creative processes from scratch and became Creative Team Lead at MyGrowth within three months.