Is it right for me?
You already know motion. Now it’s time to use it the way real teams do — fast, structured, and result-oriented.
Here’s what you’ll
get to do:
get to do:
Delve into how your creatives actually work
Break down what makes ads perform — structure, hooks, and storytelling that go beyond just “looking good”.
Upgrade your workflow with real tools and AI
Work faster and smarter using production setups, AI tools, and processes used in real creative teams.
Build a motion ad for a product
Apply your skills in practice — create a creative that shows how you think, not just what you can animate.
Why will I like it?
( 01 )
This isn’t a typical hackathon — it’s a mix of learning and doing, where you don’t just build, but understand what you’re doing and why.
( 02 )
With mentor guidance, you’ll break down real creatives and level up your expertise.
( 03 )
Your work can be featured and voted on in our social channels — with prizes for the strongest creatives.
( 04 )
By the end, you’ll get a chance to land a role at Gismart.

Skills You’ll Build
What will I
learn?

How Motion Creatives Actually Work
How to build high-performing creatives using Hook → Body → CTA
What makes people stop scrolling — and keep watching
How to turn ideas into clear, engaging ad narratives
Common mistakes that kill performance

Motion Production Workflow & Tools You’ll Use
How ad production is structured — from idea to final result
Tools, layers, speed graphs, and effects used in real workflows
How to move from concept → execution → iteration
How AI fits into the creative process and speeds up production

Creative Thinking, Research & AI in Motion Work
How to analyze competitors and spot winning patterns
How to turn research into strong creative ideas
What actually matters for getting hired in creative production
How to generate visuals, videos, and hooks using AI tools
What’s the hackathon about?
Creative Labs Live Sessions
Engage in short, focused sessions led by industry experts
Break down real examples, workflows, and decision-making
Learn what actually works and how —not just theory
Ask questions and get direct insights from mentors
Final Creative Challenge
Build a motion ad for a hypothetical product
Important: your ideas stay yours and won’t be used commercially without your permission
Important: your ideas stay yours and won’t be used commercially without your permission
Apply everything — from idea to execution to iteration
Show how you think, not just what you can create
Stand out with your final task and get considered for opportunities at Gismart
What’s Inside
Program
Creative Lab 01
The Anatomy of a Winning Ad Creative
Creative Lab 02
Creative Production Tools & AI Workflow
Creative Lab 03
Storytelling That Sells
Creative Lab 04
Why Good Animation Isn't Enough Anymore
Creative Lab 05
How to Research Competitors Like a Pro
Creative Lab 06
AI Creative Lab
Applied Motion Creative Challenge
Your mentors
Mentors
Key outcomes
What will I take away?
01
A stronger understanding of how motion creatives actually work — beyond just execution.
02
The ability to structure, iterate, and improve your work with a clear creative logic.
03
A finished motion ad you can use in your portfolio.
04
A chance to find the right fit with the Gismart team.

What do I need to join?
Before you start
Basic experience in motion design (around 1+ year)
Understanding of animation principles, composition, and editing
Confidence using tools like After Effects and Premiere Pro
Experience working with assets in Illustrator or Photoshop
Interest in trends, social media, and how motion works in ads
Basic experience with AI tools (e.g. Nano Banana, Veo-3) is expected
Getting started
How to apply
01
Submit your CV along with your best recent motion project (or a portfolio, if you have one).
02
We review your experience, skills, and creative work to understand your level and approach
03
No interviews — we focus on your work and how you think











