Is it right for me?
You’re an early-career specialist or career switcher exploring marketing, analytics, or product — already working in or around digital environments and trying to understand how products grow and scale. You feel the need to turn these granular experiences into a structured skillset used in real IT businesses.
Here’s what you’ll
get to do:
get to do:
Understand how product marketing works in digital products
Work with market analysis, audience segmentation, positioning, and go-to-market strategy — and see how products generate revenue.
Discover how to launch and optimize user acquisition campaigns
Understand traffic types, key metrics, and how ad platforms work — from setup to scaling.
Work with funnels and creatives that drive conversions
Learn how funnels are structured, how creatives impact performance, and how to improve results through testing and iteration.
Why will I like it?
( 01 )
You won’t just go through theory — you’ll see how decisions are made inside real marketing teams and why they matter.
( 02 )
You’ll connect the dots between creatives, funnels, and campaigns — and finally see how they synergize for top results.
( 03 )
You’ll get bonus sessions on Google Ads and data analysis — so you can work with intent-driven traffic and make decisions based on real performance data.
( 04 )
By the end, you’ll get a chance to land a role at Gismart.
Skills You’ll Build
What will I
learn?
Digital Products & Product Marketing Fundamentals
How digital products (apps & web) work and generate revenue
Market analysis, competitors, and audience segmentation
Product positioning, value proposition, and GTM basics
Funnels, User Behavior & Monetization
How marketing funnels are structured
How user behavior, psychology, and triggers affect decisions
Monetization models and pricing fundamentals
User Acquisition, Ads & Creative Testing
How user acquisition works across Meta, Google, and TikTok
Key metrics and how to interpret them
Campaign setup, optimization, and scaling basics
What’s the course structure?
8 Live Sessions + 2 Bonus Sessions
Live online sessions led by the Gismart experts to learn the core concepts and real-world marketing practices
2 extra sessions on Google Ads and data analysis for even more hands-on expertise
Interactive discussions and Q&A sessions clarify the complex topics in person
Final Assignment
A practical final task that brings everything together
Show how you think, analyze, and make decisions based on real marketing scenarios.
What’s Inside
Program
Module 01
Pre-recorded session
Introduction to Digital Marketing and IT Industry
Module 02
June 15th
Basics of Product Marketing
Module 03
June 17th
Marketing Funnels
Module 04
June 19th
Monetization and User Behavior
Module 05
June 22nd
Basics of User Acquisition
Module 06
June 24th
Meta: From Test to Scale (web)
Module 07
June 26th
Meta: Optimisation and Scale (web)
Module 08
June 30th
Basics of Creative Production and Creative Testing
Bonus Lecture
Google Ads: Intent-Driven Growth
Bonus Lecture
Data Analysis in Marketing
Final Task
Applied Digital Marketing Task
Your mentors
Lecturers
Anastasiia Shuishbaeva
COO of Gismart
COO and product growth expert with 7+ years of experience across health & fitness, dating, social, entertainment, utilities, and edtech apps.
Scaled teams from startup to maturity, managing 100+ people and $20M+ in hands-on, profitable ad spend across Meta, Snapchat, TikTok, ASA, and Google.
Speaker at Meta, Snapchat, AppGrowth, and App Promotion Summits, specializing in paid acquisition, product-led growth, and data-driven optimization of operations, retention, and monetization.
Anastasiia Shuishbaeva
COO of Gismart
Iryna Moskalenko
CEO of RND
Managed $15M+ advertising monthly budgets and built growth strategies that scaled Gismart products to 450+ millions of downloads worldwide.
Developed high-performing web-to-app funnels, built a data-driven creative system, and led cross-functional teams to deliver predictable, measurable growth across major channels: Meta, TikTok, Google, and Applovin.
In Gismart Academy, Iryna teaches the practical marketing and leadership frameworks that actually work — from introducing core marketing principles to helping future managers build effective teams, make smarter decisions, and drive product impact.
Iryna Moskalenko
CEO of RND
Dariia Hamarnyk
CEO of RND by Gismart
Grew from a junior marketer to Head of Creative & Production in 1.5 years, becoming a creative team lead at a top Ukrainian tech company at 21.
Built creative teams from scratch twice — scaling them from 0 to 20+ specialists, including designers, illustrators, copywriters, and more.
Currently leads a team of nearly 40 people responsible for producing creatives for all traffic channels across three different mobile apps.
Dariia Hamarnyk
CEO of RND by Gismart
Ruslan Quasar
User Acquisition Lead at Gismart
Google User Acquisition Lead specializing in scaling subscription-based wellness apps. With 8+ years in performance marketing, he has led UA teams at Clearly, Belkins, and Depositphotos, running campaigns across e-commerce, B2B, SaaS, and mobile verticals.
His focus is on Google Ads as a primary growth channel for mobile subscription products.
Ruslan works at the intersection of paid media and technical implementation: Google Ads API integrations, automated pipelines, and attribution infrastructure.
Since 2023, he has been an Education Mentor at Projector Institute. Holds a Bachelor's degree in Computer Science and is a recognized Google Partners Digital Champion.
Ruslan Quasar
User Acquisition Lead at Gismart
Marharyta Zaitseva
User Acquisition Manager at Dancebit
Drove user acquisition and growth in product IT companies for 4+ years.
Launched and scaled all major paid channels like Meta, TikTok, Applovin, and more.
Experienced in growing products from MVP to large-scale performance. Her core expertise spans performance marketing, testing, and scaling growth strategies for digital products.
Marharyta Zaitseva
User Acquisition Manager at Dancebit
Viktoriia Hrynenko
Product Marketing Lead at MyGrowth
9+ years in product marketing working at the intersection of product, marketing, and analytics, building growth systems rather than isolated campaigns.
Scaled multiple digital products through full-funnel optimization — from acquisition to monetization and retention. Drives revenue growth via LTV, pricing strategies, and structured experimentation.
Started as the first marketing hire at MyGrowth; later led a new RnD product to Top-3 in Gismart portfolio. Concentrates on what actually drives revenue: funnels, monetization, and scalable growth mechanics.
Viktoriia Hrynenko
Product Marketing Lead at MyGrowth
Oleksandr Tkachuk
Product Marketing Manager at BlessedPath
Built a systematic, data-driven, and performance-based approach to developing web funnels. Relies on the following core mantras:
- Data holds all the answers - but only if you know how to ask the right questions.
- Small changes only bring small results.
- A poorly launched test is far better than no test at all.
- Data-driven doesn’t mean A/B testing everything.
- Scalability is a byproduct of logic, not luck.
- One change at a time
Oleksandr Tkachuk
Product Marketing Manager at BlessedPath
Daria Kyrdan
Lead User Acquisition Manager at FitMe
User Acquisition Lead with 5 years of experience in performance marketing.
Joined FitMe as the first UA manager, leading full-funnel performance and scaling the app to 8-digit monthly budgets.
Proven expertise in launching new channels, building scalable processes, and implementing automation, with a strong focus on profitability.
Daria Kyrdan
Lead User Acquisition Manager at FitMe
Maryna Voloshchenko
Paid User Acquisition Manager at Luvly
Maryna Voloshchenko
Paid User Acquisition Manager at Luvly
Key outcomes
What will I take away?
01
A clear understanding of how digital marketing decisions are made — beyond guesswork and assumptions
02
The ability to evaluate ideas, campaigns, and decisions — not just execute tasks
03
Confidence to navigate ambiguous, fast-paced environments and make informed choices
04
A chance to find the right fit with the Gismart team
What do I need to join?
Before you start
Willingness to learn, experiment, and grow
Analytical mindset and structured thinking
Ownership and proactive approach
Ability to manage tasks and priorities
English level B1 or higher
Nice to have — basic experience in marketing or product, or strong interest in transitioning into these roles
Getting started
How to apply
01
Fill out the application form and upload your CV
02
Tell us about your motivation, goals, and answer a few short questions about your background and interests
03
We review your СV and responses to understand your level and fit
