Is it right for me?
A Creative Producer is the person who turns ideas into real ads you see on platforms like Instagram, TikTok, and Google — working with designers, copywriters, and data to help products grow. If you want to learn how this process works from idea to launch, this intensive is for you.
Here’s what you’ll
get to do:
get to do:
Understand how creative marketing drives product growth
Learn how Product IT and performance marketing work, how mobile products grow, and where Creative Producers influence business results.
Research, ideate, and build winning creative concepts
Learn to research competitors and audiences, spot trends and insights, turn them into creative hypotheses, and understand what makes an ad perform.
Test, scale, and manage creative production
Learn how creatives move from idea to production, how to work with creative teams, analyze test results, scale winners, and use AI to speed up the process.
Why will I like it?
( 01 )
Start with Product IT and performance marketing, then move into creative research, production, testing, analytics, scaling, and AI — everything you need to understand the Creative Producer role from end to end.
( 02 )
Put theory into practice during hands-on workshops: analyze ads, research audiences and competitors, develop creative hypotheses, and pitch your own ideas.
( 03 )
Get real-world insights from Gismart specialists and see how creative ideas are researched, produced, tested, and scaled inside product teams.
( 04 )
Top-performing participants may get the opportunity to interview with Gismart product teams and take their first step toward joining the team.
Skills You’ll Build
What will I
learn?
From Product Growth to Creative Strategy
Understand what makes digital products grow and where creative marketing drives results
Read the marketing funnel and key metrics without getting lost in the numbers
Connect product goals, audiences, and business needs with creative decisions
From Audience Insight to Winning Creative
Research markets, competitors, trends, audiences, and their real pain points
Turn insights into creative angles, hypotheses, hooks, and concepts worth testing
Break down winning ads and spot what grabs attention, persuades, and drives action
From Creative Idea to Real-World Performance
Bring creative concepts to life through production, feedback, and teamwork
Test creatives, read performance signals, and turn results into smarter next moves
Scale winning ideas, use AI to move faster, and build a continuous creative pipeline
What’s the course structure?
10 Live Online Sessions + 2 Hands-on Workshops
Join online expert-led sessions covering the full Creative Producer journey. Explore real cases, examples, and approaches used by product teams
Ask questions directly and learn alongside other juniors or career switchers
Build and pitch your own creative ideas — individually and as part of a team
Final Task
Bring everything you’ve learned together in one practical Creative Marketing challenge
Show your research, creative thinking, and ability to make and explain decisions
What’s Inside
Program
Live Session 01
October 1
Introduction to Product IT
Live Session 02
October 6
Mobile Growth & Performance Marketing
Live Session 03
October 8
Introduction to Creative Production
Live Session 04
October 12
Creative Research & Market Analysis
Live Session 05
October 14
Anatomy of a Winning Creative
Live Workshop 01
October 15
Analyze Ads Like a Creative Producer
Live Session 06
October 19
Creative Production Process
Live Session 07
October 21
Creative Testing & Analytics
Live Session 08
October 23
AI Tools for Creative Marketing Specialists
Live Session 09
October 26
Scaling Winning Creatives
Live Workshop 02
October 27
Build Your First Creative Idea
Live Session 10
October 28
Working as a Creative Producer
Your mentors
Lecturers
Kateryna Litvynchuk
CEO of FitMe by Gismart
Kateryna Litvynchuk, CEO at FitMe — the leading business within the Gismart ecosystem and a fast-growing Health & Fitness app globally. 6 years of experience scaling B2C mobile products across different consumer niches.
Over the last 3 years, focused on building FitMe into a lovemark brand for millions around the world.
Kateryna Litvynchuk
CEO of FitMe by Gismart
Dariia Hamarnyk
CEO of RND by Gismart
Grew from a junior marketer to Head of Creative & Production in 1.5 years, becoming a creative team lead at a top Ukrainian tech company at 21.
Built creative teams from scratch twice — scaling them from 0 to 20+ specialists, including designers, illustrators, copywriters, and more.
Currently leads a team of nearly 40 people responsible for producing creatives for all traffic channels across three different mobile apps.
Dariia Hamarnyk
CEO of RND by Gismart
Daria Babenko
Creative Marketing Manager at Spilio
As the first and only Creative Producer on the product, she built the creative foundation from scratch — taking it from absolute zero to positive unit economics and successful scaling.
She works directly in creative production every day — conducting research, crafting new hypotheses, and finding fresh angles across different traffic sources.
She also mentors other Creative Producers — helping them onboard, adapt to workflows, and grow consistently in their roles.
Daria Babenko
Creative Marketing Manager at Spilio
Anna Kovalchuk
Head of Creative Production at FitMe
Iryna Moskalenko
CEO of RND
Managed $15M+ advertising monthly budgets and built growth strategies that scaled Gismart products to 450+ millions of downloads worldwide.
Developed high-performing web-to-app funnels, built a data-driven creative system, and led cross-functional teams to deliver predictable, measurable growth across major channels: Meta, TikTok, Google, and Applovin.
In Gismart Academy, Iryna teaches the practical marketing and leadership frameworks that actually work — from introducing core marketing principles to helping future managers build effective teams, make smarter decisions, and drive product impact.
Iryna Moskalenko
CEO of RND
Daria Tarasiuk
CEO of Radiotech by Gismart
Specialized in profitable web2web funnels - every funnel launched achieved unit economics.
Led cross-functional teams across product, UA, creative, and development and owned the full funnel cycle: creative, UA, monetization, analytics/attribution, payments.
Lectured at Superludi School and the Visa & PrivatBank entrepreneurship program.
Daria Tarasiuk
CEO of Radiotech by Gismart
Veronika Bubniuk
Creative Producer at BlessedPath
Joined Gismart 6 months ago as a Creative Designer and transitioned into a Creative Producer role with a focus on performance-driven creative production.
Produces and coordinates 100+ advertising creatives per month, integrating AI tools across ideation, concept development, production, and iteration.
Veronika Bubniuk
Creative Producer at BlessedPath
Key outcomes
What will I take away?
01
Confidence navigating creative workflows, research, ideation, feedback, and performance basics
02
A clear understanding of how creative marketing works inside a product IT company and what a Creative Producer does
03
A strong foundation to start your career in Creative Marketing and grow into a junior role
04
A chance to interview with Gismart and potentially join one of our product teams
What do I need to join?
Before you start
You are a beginner, career switcher, or a university student in your 4th year or a Master’s program.
English — B1 or higher. Most terminology, resources, and course materials are in English, so a confident B1 level will help you learn comfortably.
Basic analytical skills. You’re comfortable working with information, spotting patterns, and drawing conclusions from data.
Creative thinking. You enjoy generating ideas, looking at things from different angles, and exploring what can catch people’s attention.
Digital curiosity. You’re interested in digital products, marketing, advertising, and how businesses grow online.
Communication & teamwork. You’re ready to discuss ideas, give and receive feedback, and collaborate with others.
Ownership & willingness to learn. You ask questions, take initiative, meet deadlines, and are ready to try, test, and improve.
Time commitment and consistency. Be ready to attend live sessions, complete practical assignments, and dedicate time to learning between classes.
Getting started
How to apply
01
Submit Application: fill out the registration form, upload your CV, and share your background.
02
Complete Practical Challenge: show your analytical thinking, problem-solving approach, and marketing intuition by solving a short case.
03
Get Selected: our Creative Marketing experts review your case and select the strongest candidates to join the course.
